SWEET GROWN ALABAMA + THIS IS ALABAMA +

BIRMINGHAM CREATIVE

For Sweet Grown Alabama in partnership with This is Alabama, we produced a multi-day video campaign that blended cinematic storytelling with authentic, documentary-style content. Our team began with a dedicated narrative shoot to establish the heart of the campaign, then followed with three days of on-location interviews and b-roll across farms throughout the Southeast. This approach not only showcased the diversity and richness of local agriculture, but also gave real farmers a platform to tell their stories. The final deliverables combined brand-level narrative with genuine community voices—creating a campaign that resonated emotionally while highlighting the impact of Sweet Grown Alabama’s mission.